Everyone knows that social media marketing is a CRITICAL promotion tactic these days. But what a huge corporation does on a social media platform to promote its brand is usually quite different from that of a hardware, SaaS, or software startup. Mostly, this has to do with the vast difference in monetary and personnel resources […]
6 Egregious Habits of IT Company CEOs
My first job in the IT industry was at HP way back when. The enlightened management style that I encountered at the time was a revelation. I had worked early in my career at large, “old-school” industrial companies. “Top-down” authoritarian management approaches (and other practices much worse) in that industry were still the norm. The […]
SaaS Startup: 5 Key Bootstrapping vs. Fundraising Considerations
One of the very first critical decisions for a SaaS startup is deciding whether to seek outside funding from Angels or VCs. Or to fund initially through bootstrapping. There are many factors to consider in this decision. Some factors are the specifics of the market you are entering. Some are your own personal considerations and […]
Competing with Entrenched Software & Hardware Industry Giants
Competing with Tech industry giants can be HARD. This of course happens constantly in the software and hardware business. It’s all part of the cycle of innovation and hardware and software competition that makes our business so dynamic. One of the more high-profile competitions that is happening now is in the Artificial Intelligence market. Many […]
