Traditionally, the difference between B2C and B2B SaaS and mobile software businesses has been pretty stark. B2C businesses have been characterized by low price points. They also focus on ease of use, low cost, and marketing-driven customer acquisition. Meanwhile, typical B2B software businesses focused on higher price points and rich feature sets. This approach often […]
The Importance of Content Marketing for Tech Startups
Content Marketing has been a mainstream marketing activity for a long time now. In nearly all segments of the marketplace. It’s particularly important for tech-savvy buyers seeking education in a particular product category. Its growing importance corresponds to the general decline in outbound marketing response rates. Along with Internet-driven preferences toward more control over inbound […]
