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You are here: Home / Archives for B2B

By Phil Morettini 1 Comment

Key Components of Successful Customer Loyalty Programs

While the majority of our clients have B2B oriented businesses, quite a few are engaged in  B2C markets as well. In many B2C markets the topic of how to sustain engagement with customers long term, thus creating “loyalty”, is essential. This is especially true with the effect that the Internet has on the ability of […]

Filed Under: Corporate Strategy, Marcom Tagged With: B2B, B2C, brand, branding, customer engagement, customer experience, customer loyalty programs, customer loyalty software, loyalty software, WhisQR

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B2C Strategies to Enhance Growth of B2B Software Companies

Traditionally the difference between B2C and B2B SaaS and mobile software businesses have been pretty stark. The B2C business has been characterized by low price points, a focus on ease-of-use, low cost and marketing-oriented customer acquisition models. Meanwhile, the typical B2B software business focused on higher price points, rich feature sets (often at the cost […]

Filed Under: B2C, Business Models, Online Marketing, Product Marketing/Management, SaaS Tagged With: B2B, business model, consultant, consulting, consumer software, customer success, early stage, Freemium, management, market, marketing, Phil Morettini, PJM Consulting, Pricing, Social media, software, strategy

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Tech Startup Social Media Strategy and Tactics

Everyone knows that social media marketing is a CRITICAL promotion tactic these days. But what a huge corporation does on a social media platform to promote it’s brand is usually dramatically different from a hardware, SaaS or software startup. Mostly this has to due with the vast difference in monetary and personnel resources of Giant […]

Filed Under: Online Marketing, Social media, Startup/Early Stage Tagged With: B2B, blog, Blogging, consultant, Facebook, Google, high tech, Linkedin, Phil Morettini, Pinterest, PJM Consulting, Quibb, Quora, SaaS, seo, Social Media Marketing, startup, strategy, tech, technology, Twitter

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The Importance of Content Marketing for Tech Startups

Content Marketing is very much a mainstream marketing activity these days, in nearly all segments of the marketplace. It’s particularly important of tech savvy buyers looking for education in a particular product category. It’s rise in importance corresponds with the general degradation of outbound marketing response rates, along with Internet-driven prospect preferences toward more control […]

Filed Under: Marcom, Promotion, Social media, Startup/Early Stage Tagged With: B2B, consultant, consumer software, content marketing, high tech, market, marketing, Phil Morettini, PJM Consulting, Promotion, SaaS, seo, software, startup, tech

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SaaS Startup: 5 Key Bootstrapping vs. Fundraising Considerations

One of the very first critical decisions for a SaaS startup is deciding whether to seeking outside funding from Angels or VCs – or fund initially through a bootstrap approach. There are many factors that should be considered in this decision, some of which are the specifics of the market you are entering, your own […]

Filed Under: Business Models, Corporate Strategy, Financing, SaaS Tagged With: Angel investors, B2B, bootstrap, business model, CEO, consultant, consulting, consumer software, early stage, fundraising, high tech, management, market, Phil Morettini, PJM Consulting, Product Development, software, startup, startup budget, startup equity, strategy, VC, Venture Capital

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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