Bad Customer Service is one of my hot buttons and what I feel is an undervalued area for many consumer and B2B tech company CEOs. As a result, it’s not considered a “core” area of the business and receives far too little attention from senior management. I’ve said in the past that not only is […]
SaaS Development Gone Wild
Technology tends to speed up everything. Mostly this is good…but sometimes not so much. Smartphones, for example are one of the greatest thing invented, providing consumers with tremendous added convenience, productivity and mobility as well as greatly increased our ability to multitask. But there are often unintended consequences that come with otherwise fantastic technological advances. […]
The Family Run Tech Business
If you live in the world of venture-funded companies, you may not have seen many software or hardware businesses that fit the traditional definition of a “Family Business.” But the vast majority of tech companies out there aren’t funded by institutional capital. Most are started the good old-fashioned way: self-funded, with an idea and just […]
Shadow IT in the Enterprise
If you’ve ever worked in a large corporation or been in the enterprise software or hardware business for any length of time, you’re familiar with the frustrations expressed by AND about the IT department. The IT department is typically the scorn of many folks who rely on them for the systems and support which allow […]
Webinar Marketing for Software Companies
Software companies have various promotional opportunities available to fill the sales pipeline and move prospects through it. The particular techniques used and their priority depend upon many factors, including, but not limited to, market segment, product complexity, price points, and length of the sales cycle. One of my favorite techniques for companies with more complex […]
