By now most of you have at least heard that Microsoft has announced a long rumored major reorganization of the company. It was announced in a company-wide email from CEO Steve Ballmer. Let me say first of all that I think Mr. Ballmer takes an inordinate amount of grief. I also think that he has […]
How Important Is Ease-Of-Use In The Software Business?
In short–it’s CRITICAL. To some, this statement might appear to be a big “DUH, of course it’s important”. This seems obvious to anyone with software industry experience. In practice, excellent software usability is quite difficult to achieve. It doesn’t matter if you’re in B2B or B2C–building a traditionally licensed product, SaaS, mobile, or Open Source. […]
Pros and Cons of the Freemium Software Business Model
One of the trends in the software business over the last decade or so has been the use of the “Freemium” business model. For those unfamiliar with the term, a Freemium software business model is characterized by an entry-level version of your software that is free to users forever. This business model has been used […]
Is a Strong Rolodex Important in Technology Businesses?
I always get this comment: “We’re looking for a VP-Sales/VP-Business Development/Sales Manager/Sales Rep with a strong Rolodex in the (pick your market segment) market”. I’m using “Rolodex” as a generic term for “contacts” since the advent of CRM software. But how important is a strong Rolodex really in the IT business? In my opinion, it’s […]
