In my opinion, the quality of a company’s customer service is BY FAR the most important ingredient of the numerous factors that go into a company’s brand reputation. Unfortunately too many companies, even those of the large, successful variety, just don’t get it. I wrote previously about The End of Customer Service. It doesn’t appear […]
The End of Customer Service
No one answers the telephone anymore. What does this signal about the importance of customer service? At least, technology companies in the US surely don’t answer the phone. Not many, anyway. With big companies, you are either presented with an endless phone tree–“press 1 for a company directory”–or that “favorite” communications technology. Yes, the cheerful […]
