Let’s talk about what for a lot of folks is a marketing method from a bygone era: The Trade show, or Trade Fair as they’re referred to in most places outside of the US. At one point in time, Trade Shows were a staple in most every tech company’s marketing budget–shows like Comdex, PC Expo, […]
The Mechanics of Email Marketing
There are many different possibilities for software and hardware companies when it comes to formulating a marketing mix. I’ve written previously about some of my favorites. One method that can be a big winner–if done well–can also be a big loser if done poorly. I’m referring to email marketing. If you want to be successful […]
