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By Phil Morettini Leave a Comment

8 Important Website Design Best Practices for Tech Companies

You’ve thrown up a website for your business. Maybe it’s new, maybe it’s been up for a while. Maybe you built your website enthusiastically, or maybe it was a chore. Even if you didn’t want to, you pretty much had to do it, because in business today if you don’t have one you stick out […]

Filed Under: Marcom, Online Marketing Tagged With: blog, branding, call to action, landing pages, mobile friendly, SaaS, tech, website design, website design best practices, website design errors

By Phil Morettini Leave a Comment

Tech Startup Social Media Strategy and Tactics

Everyone knows that social media marketing is a CRITICAL promotion tactic these days. But what a huge corporation does on a social media platform to promote it’s brand is usually dramatically different from a hardware, SaaS or software startup. Mostly this has to due with the vast difference in monetary and personnel resources of Giant […]

Filed Under: Online Marketing, Social media, Startup/Early Stage Tagged With: B2B, blog, Blogging, consultant, Facebook, Google, high tech, Linkedin, Phil Morettini, Pinterest, PJM Consulting, Quibb, Quora, SaaS, seo, Social Media Marketing, startup, strategy, tech, technology, Twitter

By Phil Morettini 9 Comments

Is Outbound Marketing Dead?

The trend in the marketing world for some time has been away from “outbound marketing” towards “inbound marketing”–otherwise know as “content marketing”, “permission marketing”, “new marketing” “modern marketing” and a few other buzz-terms. The definitions may vary slightly, but they’re essentially variations on the same theme: Potential customers find you, rather than you (the marketer) […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management, Promotion, Social media Tagged With: blog, consulting, consumer software, content, content marketing, direct, high tech, inbound marketing, market, marketing, modern marketing, new marketing, Outbound Marketing, permission marketing, product management, product marketing, Promotion, pull, pull marketing, push, push marketing, seo, Social media, software, strategy

By Phil Morettini 2 Comments

All atwitter About Twitter Marketing

There’s been a lot said and written about the newest Social Media craze, Twitter. Particularly in the popular press, there’s also been a lot of misinformation. Sometimes the only way to get the real story is to try it yourself. I thought I’d give it a shot, and throw in my two cents on what […]

Filed Under: Online Marketing, Promotion, Social media Tagged With: 140 character limit, blog, branding, business, communications, deep links, keyword, marketing, micro blog, Social media, Twitter

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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