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You are here: Home / Archives for branding

By Phil Morettini Leave a Comment

Technology Branding: What’s Really Important To Your Tech Company?

Branding is a favorite topic among many corporate executives and entrepreneurs, including those leading tech companies. Many companies spend an inordinate amount of time on technology branding; others, not so much. I find that there is a wide variance in how seriously it’s taken by the management teams of software and hardware companies. This is […]

Filed Under: Corporate Strategy, Marcom Tagged With: brand positioning, Brand promise, branding, customer experience, CX, software company branding, tech company branding, technology branding, technology company branding

By Phil Morettini Leave a Comment

9 Common Marketing Mistakes Made By Software Companies

Marketing is viewed as a core activity for the great majority of the SaaS, cloud and mobile software companies. The rest give marketing activities short shrift at their own peril. But even among those that take it seriously, views on what strategy and tactics constitute “good marketing” varies. Often more importantly, how well a company […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management Tagged With: branding, content marketing, logos, marketing analytics, marketing budget, marketing messaging, marketing mistakes, marketing spend, PPC, SaaS, Social Media Marketing, software, software integration

By Phil Morettini Leave a Comment

8 Important Website Design Best Practices for Tech Companies

You’ve thrown up a website for your business. Maybe it’s new, maybe it’s been up for a while. Maybe you built your website enthusiastically, or maybe it was a chore. Even if you didn’t want to, you pretty much had to do it, because in business today if you don’t have one you stick out […]

Filed Under: Marcom, Online Marketing Tagged With: blog, branding, call to action, landing pages, mobile friendly, SaaS, tech, website design, website design best practices, website design errors

By Phil Morettini 1 Comment

Key Components of Successful Customer Loyalty Programs

While the majority of our clients have B2B oriented businesses, quite a few are engaged in  B2C markets as well. In many B2C markets the topic of how to sustain engagement with customers long term, thus creating “loyalty”, is essential. This is especially true with the effect that the Internet has on the ability of […]

Filed Under: Corporate Strategy, Marcom Tagged With: B2B, B2C, brand, branding, customer engagement, customer experience, customer loyalty programs, customer loyalty software, loyalty software, WhisQR

By Phil Morettini 2 Comments

All atwitter About Twitter Marketing

There’s been a lot said and written about the newest Social Media craze, Twitter. Particularly in the popular press, there’s also been a lot of misinformation. Sometimes the only way to get the real story is to try it yourself. I thought I’d give it a shot, and throw in my two cents on what […]

Filed Under: Online Marketing, Promotion, Social media Tagged With: 140 character limit, blog, branding, business, communications, deep links, keyword, marketing, micro blog, Social media, Twitter

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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