Branding is a favorite topic among many corporate executives and entrepreneurs, including those leading tech companies. Many companies spend an inordinate amount of time on technology branding; others, not so much. I find that there is a wide variance in how seriously it’s taken by the management teams of software and hardware companies. This is […]
9 Common Marketing Mistakes Made By Software Companies
Marketing is viewed as a core activity for the great majority of the SaaS, cloud and mobile software companies. The rest give marketing activities short shrift at their own peril. But even among those that take it seriously, views on what strategy and tactics constitute “good marketing” varies. Often more importantly, how well a company […]
8 Important Website Design Best Practices for Tech Companies
You’ve thrown up a website for your business. Maybe it’s new, maybe it’s been up for a while. Maybe you built your website enthusiastically, or maybe it was a chore. Even if you didn’t want to, you pretty much had to do it, because in business today if you don’t have one you stick out […]
Key Components of Successful Customer Loyalty Programs
While the majority of our clients have B2B oriented businesses, quite a few are engaged in B2C markets as well. In many B2C markets the topic of how to sustain engagement with customers long term, thus creating “loyalty”, is essential. This is especially true with the effect that the Internet has on the ability of […]
All atwitter About Twitter Marketing
There’s been a lot said and written about the newest Social Media craze, Twitter. Particularly in the popular press, there’s also been a lot of misinformation. Sometimes the only way to get the real story is to try it yourself. I thought I’d give it a shot, and throw in my two cents on what […]
