No entrepreneur goes into their software or hardware technology startup with the idea that it will fail. But sadly, more often than not it will. I’ve written repeatedly about the key qualities and activities required for startup company success. Before you read on, remember that NOT giving up easily is VERY high on the list! […]
Can You Do an Internal Startup Within a Large Corporation?
This is an interesting question. For the purposes of this article, we will define an internal startup as a new business unit which doesn’t fit neatly within the confines of larger, mature company’s existing business activities. The general answer seems like it should be “yes”! But in practice, there are many unique “gotchas” which can […]
Securing the First 100 Customers for Your SaaS Startup
You’re a SaaS startup CEO, or maybe a VP-Marketing or VP-Sales. Or you hold some other appropriate early stage, senior executive title – no matter. The company has come up with an interesting idea and built a prototype. You’ve raised a seed round, flew headlong into development and now at long last have a product […]
B2C Strategies to Enhance Growth of B2B Software Companies
Traditionally the difference between B2C and B2B SaaS and mobile software businesses have been pretty stark. The B2C business has been characterized by low price points, a focus on ease-of-use, low cost and marketing-oriented customer acquisition models. Meanwhile, the typical B2B software business focused on higher price points, rich feature sets (often at the cost […]
SaaS Startup: 5 Key Bootstrapping vs. Fundraising Considerations
One of the very first critical decisions for a SaaS startup is deciding whether to seeking outside funding from Angels or VCs – or fund initially through a bootstrap approach. There are many factors that should be considered in this decision, some of which are the specifics of the market you are entering, your own […]
