I’m sure you’ve seen it too many times before. The free-spending startup software or hardware company burns through its funds like a cocaine addict on vacation in Columbia. It’s ultimately a sad tale, with great potential often wasted, many jobs lost and multiple lives hurt. But it is hard to feel sorry for the management […]
Tech Industry Strategic Advantage
How does a company compete in the long run? I’m not talking about the day-to-day stuff. What sets your company apart? What gives it a place in your software or hardware market segment that allows it to survive and hopefully, thrive? There are a lot of different terms used to describe the ability to compete. […]
Contrasting Software & Hardware Businesses
As regular readers are aware, much of my consulting practice centers on working with software-based companies such as SaaS and infrastructure software. But I have substantial hardware market experience as well, so I also work with hardware companies. A debate around hardware vs software business models is something that you don’t often see a lot. […]
Outsourcing Software Development Offshore
This has become a very hot topic in the last decade. I’m referring to the practice of companies in the US, and other developed countries, outsourcing software development projects to companies in lower cost, developing countries. This is a strategy that has “taken off” and has become mainstream in the software industry. Much has been […]
Technology Sales & Marketing-Is a direct or indirect approach best?
A question that often arises with early-stage software and hardware companies is “How should we sell our product? Should our technology sales approach be to sell directly, or should we sell through distributors, dealers/retailers, or OEM partners?” Best Technology Sales Method: It depends The answer, like most topics discussed in this forum, is rarely as […]
