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You are here: Home / Archives for business model

By Phil Morettini Leave a Comment

Shadow IT in the Enterprise

If you’ve ever worked in a large corporation or been in the enterprise software or hardware business for any length of time, you’re familiar with the frustrations expressed by AND about the IT department. The IT department is typically the scorn of many folks who rely on them for the systems and support which allow […]

Filed Under: Corporate Strategy, enterprise software, hardware, Product Marketing/Management, SaaS, sales, Startup/Early Stage Tagged With: B2B, business model, BYOD, cloud, Cloud Computing, Cloud Services, cloud-based, direct sales, hardware, high tech, iPhone, IT, IT department, management, marketing, Phil Morettini, PJM Consulting, SaaS, security, Shadow IT, software, Stealth IT, tech, technology, VP Sales and Marketing

By Phil Morettini 3 Comments

The Microsoft Reorg – Good or Bad Idea?

By now most of you have at least heard that Microsoft has announced a long rumored major reorganization of the company. It was announced in a company-wide email from CEO Steve Ballmer. Let me say first of all that I think Mr. Ballmer takes an inordinate amount of grief. I also think that he has […]

Filed Under: Business Models, Corporate Strategy, enterprise software, General Management, Operations, SaaS Tagged With: Apple, B2B, Ballmer, business model, Centralized, CEO, consultant, consulting, consumer software, decentralized management, growth, high tech, management, Microsoft, Organizational Structure, P&L, Phil Morettini, PJM Consulting, SaaS, software, strategy, tech, technology, Wall Street

By Phil Morettini 7 Comments

Pros and Cons of the Freemium Software Business Model

One of the trends in the software business over the last decade or so has been the use of the “Freemium” business model. For those unfamiliar with the term, a Freemium software business model is characterized by an entry-level version of your software that is free to users forever. This business model has been used […]

Filed Under: Business Models, Corporate Strategy, Product Marketing/Management Tagged With: B2B, B2C, business model, consumer software, crippleware, Freemium, high tech, Lite version, management, market, marketing, online, Online Marketing, open source, product marketing, Promotion, SaaS, software, strategy, viral marketing

By Phil Morettini 3 Comments

What Does It Take to Build a Great Software Company?

A successful software company can come in many different sizes and shapes: SaaS or cloud-based, mobile, open-sourced, consumer, SMB, and Enterprise, etc. Even many successful “hardware” companies could be seen as software companies, as they are often driven primarily by novel software or firmware under the hood. With the diversity of form factors, it’s tough […]

Filed Under: Corporate Strategy, General Management, Startup/Early Stage Tagged With: business model, cloud, company culture, consultant, consulting, Corporate Culture, culture, early stage, management, Management arrogance, SaaS, software, tech, technology, VC, Venture Capital

By Phil Morettini Leave a Comment

BYOD, Enterprise Mobile ISVs and Cross-Platform Support

One of the hottest trends in the technology industry these days is the phenomenon know as “Bring your own Device” or BYOD. For IT departments, this is the latest control-related nightmare they loath so much. The original technological shift from Mainframes to Minis and PCs was probably the start of many control-related sleep disturbances and […]

Filed Under: Business Models, Corporate Strategy, enterprise software, General Management, Product Marketing/Management, Software/Product Development Tagged With: Android, Blackberry, bring your own device, business model, BYOD, consultant, consulting, cross-platform, iOS, iPhone, ISV, IT, marketing, Microsoft, mobile, mobile software, Phil Morettini, PJM Consulting, product, Product Development, product marketing, product planning, software, software developer, strategy, tech, technology

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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