Here’s an important discussion for most software companies in the software product planning stage and the downstream active software product marketing phase. In what manner will the product be marketed? The decisions to be made in these phases are separate but closely related. Discussions on this topic need to happen! Regardless of whether you are […]
Software Company Diversification
Software company management teams must make many difficult strategic decisions. One is finding the delicate balance between “focusing on the core business” and “not putting all of your eggs in one basket.”How much software company diversification is desirable? The answer certainly depends on the details. One obvious way of differentiating how much diversification is appropriate […]
Selling and Marketing Software Through the VAR Channel: Morettini on Management Video Series
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Musings on Software Market Segmentation and TV Morning Shows
Bear with me on this one, as the title may leave you feeling a bit confused. But trust me, I will show you the connection! I like to check out one of the morning TV shows on one of the major US-based networks for a few minutes, as I’m eating my breakfast cereal. There are […]
Has the Virtual Tech Company Arrived Yet?
Suppose you go back to predictions made over the past 25 years. If those predictions were believed, we should all be independent contractors, heavily utilizing technology to work full-time from home. Many would work in temporary teams, within a virtual tech company or companies worldwide. Has it happened yet? More than one definition for the […]
