Except for a few software and hardware vendors who sell super-expensive products to the largest enterprises, a large percentage of B2B tech companies use the Value Added Reseller (VAR) channel. Not all heavily but to one extent or another. So how do you best go about doing this successfully? Do you simply create a great […]
Channel Pricing Strategy for Software and Hardware Products
Pricing software products and SaaS offerings is always a difficult exercise. With high product development costs, but very low costs of goods sold, there are many different pricing strategies that people have followed successfully (and not so successfully!) over time. Somewhat surprisingly, pricing hardware products is a bit simpler. A hardware business is much more […]
