The move toward Software-as-a-Service (SaaS) has been the strongest trend in the software business in recent memory. It changes the software business model in a number of fundamental ways. For the purposes of this article, I’m assuming the reader has a basic understanding of the SaaS business model. I’m also going to assume a basic […]
Promoting Software and Hardware Products through the VAR Channel
With the exception of a few software and hardware vendors who sell super-expensive products to the largest enterprises, a large percentage of tech companies uses the Value Added Reseller (VAR) channel to one extent or another. So how do you best go about doing this successfully? Create a great product, throw it to the channel, […]
Channel Pricing Strategy for Software and Hardware Products
Pricing software products and SaaS offerings is always a difficult exercise. With high product development costs, but very low costs of goods sold, there are many different strategies that people have followed successfully (and not so successfully!) over time. Pricing hardware products is a bit simpler because there is generally a significant cost of goods […]
