There are many different possibilities for software and hardware companies when it comes to formulating a marketing mix. I’ve written previously about some of my favorites. One method that can be a big winner–if done well–can also be a big loser if done poorly. I’m referring to email marketing. If you want to be successful […]
Open Source Software Business Models
Open Source has been making a big impact in the software business for quite some time. Many would say, using the example of Linux and Android that Open Source has left Microsoft and the rest of the traditional software giants in the dust. SaaS has become the software business model of choice of the last […]
Selling Through OEMs
I’ve previously discussed selling through VARs as a distribution channel strongly favored (maybe a bit too much!) by many early-stage technology and software companies. In this article, I will look at another “holy grail” channel that is often misunderstood and misused: The Hardware & Software OEM Channel. This channel can pay big dividends. But more […]
Outsourcing Software Development Offshore
This has become a very hot topic in the last decade. I’m referring to the practice of companies in the US, and other developed countries, outsourcing software development projects to companies in lower cost, developing countries. This is a strategy that has “taken off” and has become mainstream in the software industry. Much has been […]
Technology Sales & Marketing-Is a direct or indirect approach best?
A question that often arises with early-stage software and hardware companies is “How should we sell our product? Should our technology sales approach be to sell directly, or should we sell through distributors, dealers/retailers, or OEM partners?” Best Technology Sales Method: It depends The answer, like most topics discussed in this forum, is rarely as […]
