Traditionally the difference between B2C and B2B SaaS and mobile software businesses have been pretty stark. The B2C business has been characterized by low price points, a focus on ease-of-use, low cost and marketing-oriented customer acquisition models. Meanwhile, the typical B2B software business focused on higher price points, rich feature sets (often at the cost […]
The Importance of Content Marketing for Tech Startups
Content Marketing is very much a mainstream marketing activity these days, in nearly all segments of the marketplace. It’s particularly important of tech savvy buyers looking for education in a particular product category. It’s rise in importance corresponds with the general degradation of outbound marketing response rates, along with Internet-driven prospect preferences toward more control […]
SaaS Startup: 5 Key Bootstrapping vs. Fundraising Considerations
One of the very first critical decisions for a SaaS startup is deciding whether to seek outside funding from Angels or VCs. Or to fund initially through bootstrapping. There are many factors to consider in this decision. Some factors are the specifics of the market you are entering. Some are your own personal considerations and […]
Pricing Fences, Promotions & 8 Deadly Sins of Customer Care
A while back, I got off the phone with AT&T “customer care”. It was an unusually frustrating experience, even by the standard of dealing with a multi-billion-dollar corporation that has roots as a regulated utility. I had been transferred among 6 different departments over the period of a couple of days. I’d finally had enough. […]
Hiring to your Tech Company Culture
I’ve always believed that the care and maintenance of a tech company culture is extremely important. One of the most important factors confronting executive management in a growing tech company. I’ve both written about and produced a video on this topic in the past. If you buy into the premise that your corporate culture is […]
