In my opinion, the quality of a company’s customer service is BY FAR the most important ingredient of the numerous factors that go into a company brand reputation. Unfortunately, there are too many companies–even of the large, successful variety–that just don’t get it. I wrote previously about “The End of Customer Service“. Driven by cost […]
High Tech Product Planning
There are many ways to skin a cat, so the saying goes. Product planning of high technology software and hardware products seems to fit in the same category. While there are some models that you tend to see over and over again, there are a lot of different ways that planning of products occurs in […]
