In my opinion, the quality of a company’s customer service is BY FAR the most important ingredient of the numerous factors that go into a company’s brand reputation. Unfortunately too many companies, even those of the large, successful variety, just don’t get it. I wrote previously about The End of Customer Service. It doesn’t appear […]
High Tech Product Planning
There are many ways to skin a cat, so the old saying goes (a terrible expression that it is!). Product planning of software and hardware tech products seems to fit in the same category. There are some models that you tend to see over and over again. And there are a lot of different ways […]
