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By Phil Morettini Leave a Comment

Technology Branding: What’s Really Important To Your Tech Company?

Branding is a favorite topic among many corporate executives and entrepreneurs, including those leading tech companies. Many companies spend an inordinate amount of time on technology branding; others, not so much. I find that there is a wide variance in how seriously it’s taken by the management teams of software and hardware companies. This is […]

Filed Under: Corporate Strategy, Marcom Tagged With: brand positioning, Brand promise, branding, customer experience, CX, software company branding, tech company branding, technology branding, technology company branding

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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