In most tech companies, Product Marketing and Product Development/Engineering are managed separately. There is usually one VP over the Product Development function and another VP over the overall marketing function, which usually (but not always) includes both current product management/marketing and future product planning. While this is certainly an appropriate way to organize a software […]
High Tech Product Planning
There are many ways to skin a cat, so the saying goes. Product planning of high technology software and hardware products seems to fit in the same category. While there are some models that you tend to see over and over again, there are a lot of different ways that planning of products occurs in […]
