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By Phil Morettini 9 Comments

Is Outbound Marketing Dead?

The trend in the marketing world for some time has been away from “outbound marketing” towards “inbound marketing”–otherwise know as “content marketing”, “permission marketing”, “new marketing” “modern marketing” and a few other buzz-terms. The definitions may vary slightly, but they’re essentially variations on the same theme: Potential customers find you, rather than you (the marketer) […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management, Promotion, Social media Tagged With: blog, consulting, consumer software, content, content marketing, direct, high tech, inbound marketing, market, marketing, modern marketing, new marketing, Outbound Marketing, permission marketing, product management, product marketing, Promotion, pull, pull marketing, push, push marketing, seo, Social media, software, strategy

By Phil Morettini 2 Comments

The Mechanics of Email Marketing

There are many different possibilities for software and hardware companies when it comes to formulating a marketing mix. I’ve written previously about some of my favorites. One method that can be a big winner–if done well–can also be a big loser if done poorly. I’m referring to email marketing. If you want to be successful […]

Filed Under: Marcom, Online Marketing, Pricing, Promotion Tagged With: B2B, best practices, CAN SPAM, CAN SPAM Act, consultant, consulting, consumer software, direct, email, email marketing, high tech, internet, list, marketing, Phil Morettini, PJM Consulting, primer, software, spam, tech, technology

By Phil Morettini Leave a Comment

Dell Computer

Dell has been in the news recently, and like many big companies that have had a glitch in their performance, not in a good way. Slowing revenue growth, accounting scandals and customer service issues–you’ve heard it all before. By the way, where was the seminar that all big company managements attended, encouraging them to cut […]

Filed Under: B2C, Business Models, Corporate Strategy, Distribution Channels, General Management, Online Marketing, Retail, sales, VARs Tagged With: accounting, CEO, computer, Dell, direct, distribution, hardware, indirect, Michael Dell, scandal, strategy

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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