There has been a slow but inescapable trend in marketing for years or even decades. During this time there has been a shift from “outbound marketing” towards “inbound marketing”. I use inbound marketing as a proxy for other terms as well such as “content marketing”, “permission marketing”, “new marketing” “modern marketing” and a few other […]
The Mechanics of Email Marketing
There are many different possibilities for software and hardware companies when it comes to formulating a marketing mix. I’ve written previously about some of my favorites. One method that can be a big winner–if done well–can also be a big loser if done poorly. I’m referring to email marketing. If you want to be successful […]
Dell Computer
Dell has been in the news recently, and like many big companies that have had a glitch in their performance, not in a good way. Slowing revenue growth, accounting scandals and customer service issues–you’ve heard it all before. By the way, where was the seminar that all big company managements attended, encouraging them to cut […]
