Bad Customer Service is one of my hot buttons and what I feel is an undervalued area for many consumer and B2B tech company CEOs. As a result, it’s not considered a “core” area of the business and receives far too little attention from senior management. I’ve said in the past that not only is […]
A Case Study in Bad Customer Service
In my opinion, the quality of a company’s customer service is BY FAR the most important ingredient of the numerous factors that go into a company’s brand reputation. Unfortunately too many companies, even those of the large, successful variety, just don’t get it. I wrote previously about The End of Customer Service. It doesn’t appear […]
