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By Phil Morettini 1 Comment

6 Common Areas Where a Tech Company Startup Budget is Wasted

One of the most important skills that an early stage technology management team really needs to have is the ability to objectively manage the startup budget. This is a very difficult task as senior managers are dealing with so many unknowns it is often hard to know where to spend – and where not to. […]

Filed Under: Corporate Strategy, Financing, Operations, Startup/Early Stage, Uncategorized Tagged With: B2B, budget, CEO, channel, channel sales, consultant, consulting, consumer software, Corporate Culture, distribution, early stage, high tech, legal expenses, management, Phil Morettini, PJM Consulting, Product Development, product marketing, Promotion, SaaS, sales, sales force, software, staff, startup, startup budget, Startup Management, strategy, tech, technology, travel expense, VC, Venture Capital

By Phil Morettini Leave a Comment

The Remote Office in Tech Sales & Marketing

The discussion on whether you need a remote office or offices in software and hardware companies is one which has diverse opinions. While it may seem like a simple topic on the surface, the decision to spend precious resources on additional physical locations is actually quite complex. Where your opinion falls on this topic depends […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, sales Tagged With: B2B, channel, channel sales, consultant, consulting, direct sales, distribution, distributor, early stage, growth, hardware, high tech, market, marketing, Phil Morettini, PJM Consulting, Promotion, SaaS, sales, sales force, software, startup, strategy, tech, technology

By Phil Morettini 1 Comment

Extending ROI With Spin Off Technology Products

Many software and hardware businesses, particularly smaller ones, are religiously focused on a specific vertical market and don’t think to spin off technology for other purposes. As well they should; focus is one of the most important attributes that can bring a business from startup to a strong growing business. This is often one of […]

Filed Under: B2C, Business Models, Corporate Strategy, Distribution Channels, enterprise software, General Management, hardware, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: B2B, business model, channel, consumer software, distribution, early stage, growth, hardware, high tech, management, PJM Consulting, product, Product Development, software, startup, strategy, tech

By Phil Morettini Leave a Comment

How Much Product Marketing Does a Tech Company Need?

This will seem like an odd question to those in the software and hardware technology business who actually value via product marketing! I happen to fit into that category myself, of course. If you’re of this viewpoint, it’s tempting to answer this question with the obvious “as much as possible”! But in some cases that’s […]

Filed Under: Corporate Strategy, General Management, Marcom, market research, Product Marketing/Management, Startup/Early Stage Tagged With: CEO, channel, consultant, consulting, direct sales, distribution, early stage, growth, hardware, high tech, management, marketing, PJM Consulting, product management, product marketing, Promotion, software, startup, strategy, technology

By Phil Morettini 2 Comments

Accessing Remote Software Markets

More often than not software companies start off selling and marketing in their home market. This isn’t always the case, but it is true in the vast majority of cases. Whether this home market focus is intended just to build an initial reference customer list of  10-20 customers, or lasts until the company build a […]

Filed Under: Business Development, Business Models, Corporate Strategy, Distribution Channels, Online Marketing, Startup/Early Stage Tagged With: business model, channel, channel sales, consultant, consulting, consumer software, direct sales, distribution, distributor, early stage, growth, online, Phil Morettini, PJM Consulting, SaaS, software, startup, strategy

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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