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By Phil Morettini 5 Comments

Engineers Hiring Sales Reps

The hiring of salespeople is often one of the most frustrating aspects of staffing a software or hardware company. In fact, it’s often viewed as a… Necessary Evil Particularly in the startup phase of a software or hardware company, the CEO and many of the senior management has often come from a technical (or at […]

Filed Under: Business Development, enterprise software, General Management, sales, Startup/Early Stage Tagged With: B2B, CEO, consultant, consulting, direct sales, distribution, hardware, hardware sales, high tech, market, marketing, Phil Morettini, PJM Consulting, Product Development, SaaS, sales, sales rep, software, software sales, startup, technical CEO, Technical founder, technical sales

By Phil Morettini 4 Comments

Structuring High Tech Product Management

Tech Product Management–what does this term mean in the typical software or hardware company? What is the function, and where does it belong? I have a broad view on this as I’ve held permanent positions in quite a number of high-tech concerns, as well as worked in this area with a great many software and […]

Filed Under: Product Marketing/Management, Software/Product Development Tagged With: consultant, consumer software, distribution, hardware, high tech, management, market research, marketing, Phil Morettini, PJM Consulting, Pricing, product, Product Development, product management, product marketing, Promotion, software, technology

By Phil Morettini 1 Comment

International Distribution of Software Products

Have you ever heard (or thought) the following? “We’re an early-stage software company. We’ll attack our home market first, then consider selling software internationally later.” Wrong answer! (In a lot of cases, anyway). I have worked with a lot of SaaS, infrastructure, and mobile software companies in my career and I hear something similar to […]

Filed Under: Business Development, Corporate Strategy, Distribution Channels, SaaS, Startup/Early Stage Tagged With: channel, channel sales, consultant, consulting, distribution, distributor, early stage, growth, international, Phil Morettini, PJM Consulting, SaaS, software, startup

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Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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