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By Phil Morettini Leave a Comment

The Remote Office in Tech Sales & Marketing

The discussion on whether you need a remote office or offices in software and hardware companies is one which has diverse opinions. While it may seem like a simple topic on the surface, the decision to spend precious resources on additional physical locations is actually quite complex. Where your opinion falls on this topic depends […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, sales Tagged With: B2B, channel, channel sales, consultant, consulting, direct sales, distribution, distributor, early stage, growth, hardware, high tech, market, marketing, Phil Morettini, PJM Consulting, Promotion, SaaS, sales, sales force, software, startup, strategy, tech, technology

By Phil Morettini 5 Comments

VERY Early Stage Tech Sales & Marketing

There is a lot of different stuff written about sales and marketing and even more specifically tech sales & marketing. Much of it is very good; some is awful. But what I think is an under-covered and under-appreciated aspect of sales and marketing activities is the earliest stages of a technology company’s existence. In fact, […]

Filed Under: Business Models, Corporate Strategy, Online Marketing, Product Marketing/Management, sales, Startup/Early Stage Tagged With: B2B, business model, CEO, consultant, consulting, direct sales, distributor, early stage, hardware, high tech, market, marketing, Phil Morettini, PJM Consulting, product marketing, Promotion, sales, sales force, software, startup, strategy, tech, technology

By Phil Morettini 2 Comments

Accessing Remote Software Markets

More often than not software companies start off selling and marketing in their home market. This isn’t always the case, but it is true in the vast majority of cases. Whether this home market focus is intended just to build an initial reference customer list of  10-20 customers, or lasts until the company build a […]

Filed Under: Business Development, Business Models, Corporate Strategy, Distribution Channels, Online Marketing, Startup/Early Stage Tagged With: business model, channel, channel sales, consultant, consulting, consumer software, direct sales, distribution, distributor, early stage, growth, online, Phil Morettini, PJM Consulting, SaaS, software, startup, strategy

By Phil Morettini Leave a Comment

A Software Startup Video Case Study

Filed Under: Business Models, Corporate Strategy, Distribution Channels, enterprise software, General Management, Mergers & Acquisitions, sales, Software/Product Development, Startup/Early Stage, VARs, Videos Tagged With: B2B, channel, channel sales, consultant, direct sales, distribution, distributor, early stage, high tech, M&A, management, marketing, Phil Morettini, PJM Consulting, product, Product Development, software, startup, strategy, tech, technology, VAR

By Phil Morettini Leave a Comment

Selling and Marketing Software Through the VAR Channel: Morettini on Management Video Series

Follow Phil Morettini and Morettini on Management via Twitter, Facebook, LinkedIn, RSS, or the PJM Consulting Quarterly Newsletter. Contact Phil directly at info@pjmconsult.com If you liked this post please share it with you colleagues using the “share” buttons below:

Filed Under: Business Models, Corporate Strategy, Distribution Channels, enterprise software, Promotion, SaaS, sales, Startup/Early Stage, VARs, Videos Tagged With: B2B, business model, channel, channel sales, consultant, distributor, marketing, Phil Morettini, PJM Consulting, SaaS, sales, software, VAR

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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