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You are here: Home / Archives for early stage

By Phil Morettini 1 Comment

The Importance of Social Proof Examples in Tech Sales & Marketing

Marketing and selling any kind of product is hard; anyone that thinks otherwise almost certainly hasn’t ever tried to sell or market anything. To a certain extent, selling is selling. There are some common threads that are important no matter what you’re selling: listening more than talking, focus on solving the prospect’s problems rather than […]

Filed Under: Online Marketing, sales Tagged With: early stage, hardware sales, marketing, mobile software, SaaS, sales cycle, selling, Social media, social proof, social proof examples, social selling

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The Series A Funding Squeeze

More and more startups are getting seed funding these days and have for a number of years. That’s a good thing. Below we’ll discuss some of the reasons for this phenomenon. But at least partially as a result of this good fortune for software, SaaS and other startups, a second phenomenon has occurred along with […]

Filed Under: Corporate Strategy, Financing Tagged With: early stage, Funding milestones, Funding Rounds, fundraising, mobile software, SaaS, Series A, Series A funding, software, tech startup, tech startups, VC, VC funding, Venture Capital

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8 Obvious (and Not So Obvious) Keys to Tech Startup Success

A lot of tech startup success advice tends to be recycled over and over. I do find that much, but not all, of that conventional wisdom tends to ring true in a high percentage of circumstances. But I also think that it’s important to be open to strategies and tactics that go against the grain […]

Filed Under: Corporate Strategy, Startup/Early Stage Tagged With: consultant, consulting, early stage, high tech, management, Phil Morettini, PJM Consulting, SaaS, software, startup, startup success, strategy, successful tech startups, tech, tech startup, tech startup success, tech startups, technology

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12 Common Hiring Mistakes in Tech Companies

Hiring well is one of the most difficult – and in my opinion critical – tasks for any tech CEO and his management team, especially in the early days. There are a lot of different approaches and opinions the optimal hiring process. There are a lot of software companies out there these days promising to […]

Filed Under: General Management, Operations Tagged With: consultant, consulting, Corporate Culture, early stage, hardware, high tech, hiring, hiring mistakes, HR, human resources, management, Phil Morettini, PJM Consulting, SaaS, software, startup, tech, tech company, tech company culture, tech company hiriing, technology

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7 Reasons that VC Said No to your Startup

Raising money is the “Holy Grail” early milestone for a great many entrepreneurs leading software and hardware companies. Even though I’ve been in that position and have done it myself, I’ve always found this phenomenon a bit curious. There is a romantic element to the successful raising of funds – someone loves me (my company)! […]

Filed Under: Financing, Startup/Early Stage Tagged With: consultant, consulting, early stage, early stage tech ceo, fundraising, high tech, investor, management, Phil Morettini, professional investor, SaaS, startup, tech, technology, technology venture capital, VC, Venture Capital

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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