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You are here: Home / Archives for early stage

By Phil Morettini 3 Comments

Strategic Fundraising Decisions

Almost every company goes through it, except for the fortunate few. Some people have gone through it multiple times. While never easy, raising money for a second or third company (assuming success the first time!) is a picnic, compared to the first time. Let’s look at what I refer to as strategic fundraising: The questions […]

Filed Under: Business Models, Corporate Strategy, Financing, General Management, Startup/Early Stage Tagged With: Angel investors, business model, consultant, consulting, early stage, friends and family funding, fundraising, Institutional capital, institutional funding, Lifestyle company, management, market, Phil Morettini, PJM Consulting, professional investor, self funding, software, startup, strategic partners, strategy, tech, technology, VC, Venture Capital, venture capital Home run

By Phil Morettini 5 Comments

BIG S, little m

Don’t worry; this isn’t going to be an article about Sado-Masochism! Well, come to think of it, that term may apply to what some founders and senior managers in software and hardware tech companies are doing to themselves and their companies. What I’m referring to is the VP who gets hired to manage both the […]

Filed Under: sales, Software/Product Development Tagged With: channel, consultant, early stage, high tech, management, market, marketing, Phil Morettini, PJM Consulting, product management, product marketing, SaaS, sales, sales force, software, startup, VAR, VP Sales, VP Sales and Marketing

By Phil Morettini 1 Comment

International Distribution of Software Products

Have you ever heard (or thought) the following? “We’re an early-stage software company. We’ll attack our home market first, then consider selling software internationally later.” Wrong answer! (In a lot of cases, anyway). I have worked with a lot of SaaS, infrastructure, and mobile software companies in my career and I hear something similar to […]

Filed Under: Business Development, Corporate Strategy, Distribution Channels, SaaS, Startup/Early Stage Tagged With: channel, channel sales, consultant, consulting, distribution, distributor, early stage, growth, international, Phil Morettini, PJM Consulting, SaaS, software, startup

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Company Profile

PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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