There are many different possibilities for software and hardware companies when it comes to formulating a marketing mix. I’ve written previously about some of my favorites. One method that can be a big winner–if done well–can also be a big loser if done poorly. I’m referring to email marketing. If you want to be successful […]
High Tech Product Promotion
In this forum, I’ve discussed many topics related to software and hardware companies over the last several years. One of my favorite topics is tech product promotion methods or the marketing mix. I work with a lot of early-stage software and hardware companies that are at the point where gaining (or regaining) market traction is […]
Direct Email–Good or Evil?
One of the most misunderstood tools in the Marketer’s Bag of Tricks is direct email. There’s good reason for it, of course. Everyone hates SPAM! I expect that even the most evil, notorious spammers of the world have SPAM filters on their personal email accounts. The end result of this universal distaste of SPAM is […]
