Everyone knows that social media marketing is a CRITICAL promotion tactic these days. But what a huge corporation does on a social media platform to promote its brand is usually quite different from that of a hardware, SaaS, or software startup. Mostly, this has to do with the vast difference in monetary and personnel resources […]
Webinar Marketing for Software Companies
Software companies have various promotional opportunities available to fill the sales pipeline and move prospects through it. The particular techniques used and their priority depend upon many factors, including, but not limited to, market segment, product complexity, price points, and length of the sales cycle. One of my favorite techniques for companies with more complex […]
Social Media Marketing for B2B Tech Companies
By now, every company has grasped the importance of having a social media presence on the web. However, in discussions with potential clients and others, I am amazed at how many folks still have done little in social media marketing. Most have at least dipped their toe in the water, but their activity level fits […]
Pay Per Click (PPC) Online Advertising
It’s known by several names: PPC or Pay Per Click advertising, CPC or Cost Per Click advertising, or sometimes by the best known PPC advertising engine, Google Adwords. Pay Per Click advertising is no longer new; as a result, much of the “easy” money has already been made. But I’m struck by how many companies […]
Shooting Stars or Industry Stalwarts—What Makes a Great High Tech Company?
You’ve seen them many times. The software company starts off like a bullet, racing at the high-tech company equivalent of 0-60 mph in 4 seconds. These companies often come out of nowhere and are an immediate factor in their market. There are many examples, in nearly every major market segment. The original browser company, […]
