This article is written primarily for my US readers, although anyone participating in the US marketplace may also have an interest. As I write this article we just had a good economic report. US unemployment dropped from 7.3% to 7.0% Yet the unemployment rate has now been stuck stubbornly at 7% or above for a […]
Health of the Tech Economy
I was reading an article recently about how the number of new tech startups in my local San Diego area has doubled, to 70 new companies, compared to the same quarter last year. More than half of those startups were in software, computer hardware or communications. The article included a number of other criteria useful […]
Is The Tech Recovery Upon Us?
Let’s face it, things still aren’t great economically: unemployment is over 10% nationally in the US, credit is tight for small businesses as well as reduced access to investment capital, and consumer’s moods, while improving are still not positive. However, while I don’t want to overstate the case, but I do believe we are on […]
Integrating Sales & Marketing at Software and Hardware Companies
In some – but not all – tech companies the Sales and Marketing functions are managed separately. They are separate, but closely related functions that some people without a strong background in either function have a tendency to confuse. Normally, there is a VP or Director heading up the Marketing department, and another VP or […]
Forecasting New Technology Products
Forecasting is a thankless job. It’s a lot like being a referee or umpire in your favorite sport; the only time a game official is noticed is when they do something wrong! Similarly, a forecaster’s primary aim is too stay out of the “news”. Unfortunately, sales forecasting methods for new tech products don’t always allow […]
