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You are here: Home / Archives for Freemium

By Phil Morettini Leave a Comment

B2C Strategies to Enhance Growth of B2B Software Companies

Traditionally the difference between B2C and B2B SaaS and mobile software businesses have been pretty stark. The B2C business has been characterized by low price points, a focus on ease-of-use, low cost and marketing-oriented customer acquisition models. Meanwhile, the typical B2B software business focused on higher price points, rich feature sets (often at the cost […]

Filed Under: B2C, Business Models, Online Marketing, Product Marketing/Management, SaaS Tagged With: B2B, business model, consultant, consulting, consumer software, customer success, early stage, Freemium, management, market, marketing, Phil Morettini, PJM Consulting, Pricing, Social media, software, strategy

By Phil Morettini Leave a Comment

Technology Monetization Strategies, Loss Leaders and the Network Effect

Often software, hardware and Internet entrepreneurs pursue passion projects, or otherwise come across one of those “great ideas”; the ones that are depicted in cartoons with a light bulb turning on above someone’s head. Passion and great ideas are important components of a great new product and company, but unfortunately the list of key ingredients […]

Filed Under: B2C, Business Models, Corporate Strategy, hardware, Pricing, SaaS, Startup/Early Stage Tagged With: consultant, consulting, consumer software, early stage, free, Freemium, hardware, high tech, loss leader, monetization, monetization strategies, monetization strategy, monetize, network effect, open source, Phil Morettini, PJM Consulting, product marketing, SaaS, software, startup, strategy, tech, technology

By Phil Morettini 7 Comments

Pros and Cons of the Freemium Software Business Model

One of the hottest trends in the software business over last several years has been the rise of the “Freemium” business model. For those unfamiliar with the term, a Freemium model is characterized by an entry level version of your software which is totally free to users–forever. This business model has actually been around in […]

Filed Under: B2C, Business Models, Corporate Strategy, Online Marketing, Product Marketing/Management, Promotion Tagged With: B2B, business model, consultant, consulting, consumer software, crippleware, Freemium, high tech, Lite version, management, market, marketing, online, open source, Phil Morettini, PJM Consulting, product marketing, Promotion, SaaS, software, strategy, viral marketing

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Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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