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By Phil Morettini Leave a Comment

Tech Startup Social Media Strategy and Tactics

Everyone knows that social media marketing is a CRITICAL promotion tactic these days. But what a huge corporation does on a social media platform to promote it’s brand is usually dramatically different from a hardware, SaaS or software startup. Mostly this has to due with the vast difference in monetary and personnel resources of Giant […]

Filed Under: Online Marketing, Social media, Startup/Early Stage Tagged With: B2B, blog, Blogging, consultant, Facebook, Google, high tech, Linkedin, Phil Morettini, Pinterest, PJM Consulting, Quibb, Quora, SaaS, seo, Social Media Marketing, startup, strategy, tech, technology, Twitter

By Phil Morettini Leave a Comment

Is Microsoft Mobile Office Going Freemium a Good Move?

As many of you know, Microsoft recently announced that the mobile (phone & tablet) versions of the Office Suite will now be free. Microsoft previously had free mobile versions for some of the mobile platforms, but they were severely limited in functionality. There will now be free versions available on all key platforms–alleged with good […]

Filed Under: Business Models, Corporate Strategy, enterprise software, Pricing, Product Marketing/Management, SaaS Tagged With: B2B, business model, consulting, consumer software, Google, market, marketing, Microsoft, ms office, online, Phil Morettini, PJM Consulting, SaaS

By Phil Morettini 2 Comments

Does Pay Per Click (PPC) Advertising Still Work?

Modern PPC advertising was pioneered in 1998 by Overture who was later bought by Yahoo. It really hit it’s stride in 2000 when Google introduced the AdWords platform. I’ve been managing PPC campaigns for myself and my clients since 2003.  So while I haven’t been involved since the  very beginning, I consider myself an early […]

Filed Under: B2C, Business Models, Marcom, Online Marketing, Product Marketing/Management, Promotion, SaaS, Social media Tagged With: advertiser, advertising, adwords, channel sales, consultant, consulting, Google, internet, marketing, Microsoft, online, Overture, Phil Morettini, PJM Consulting, PPC, ROI, software, Yahoo

By Phil Morettini 2 Comments

Strategic Implications of the Google-Motorola Mobility Deal

The big question is why is Google doing this? Media reports and analysis of the potential deal has been all over the map. Much speculation has centered on the real value being in the large Motorola patent portfolio, to help defend Android against lawsuits. There has been other commentary which points to the possibility of […]

Filed Under: B2C, Business Models, Corporate Strategy, hardware, Mergers & Acquisitions, Software/Product Development Tagged With: Android, Apple, business model, Commodity, Google, hardware, high tech, management, margins, Microsoft, Motorola, Phil Morettini, PJM Consulting, SmartPhone, software, strategy

By Phil Morettini 2 Comments

Social Media Marketing for B2B Tech Companies

By now, every company has grasped the importance of having a social media presence on the web. Or have they? In discussions with potential clients and others I am actually amazed how many folks even now still have done little or nothing in the area of social media marketing. In the many cases where they […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management, Promotion, Social media Tagged With: B2B, bookmark, community, consultant, consulting, delicions, digg, Facebook, Google, high tech, Linkedin, management, market, marketing, Online Marketing, Phil Morettini, PJM Consulting, product marketing, Promotion, reddit, Social media, Social Media Marketing, software, strategy, stumbleupon, tech, technology, Twitter, website, YouTube

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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