Everyone knows that social media marketing is a CRITICAL promotion tactic these days. But what a huge corporation does on a social media platform to promote it’s brand is usually dramatically different from a hardware, SaaS or software startup. Mostly this has to due with the vast difference in monetary and personnel resources of Giant […]
Is Microsoft Mobile Office Going Freemium a Good Move?
As many of you know, Microsoft recently announced that the mobile (phone & tablet) versions of the Office Suite will now be free. Microsoft previously had free mobile versions for some of the mobile platforms, but they were severely limited in functionality. There will now be free versions available on all key platforms–alleged with good […]
Does Pay Per Click (PPC) Advertising Still Work?
Modern pay-per-click, or PPC advertising was pioneered in 1998 by Overture. Yahoo later bought this PPC pioneer. It hit its stride in 2000 when Google introduced the AdWords platform. I’ve managed PPC campaigns on platforms such as Google Ads for myself and my clients since 2003. So, while I haven’t been involved since the beginning, […]
Strategic Implications of the Google-Motorola Mobility Deal
The big question is why is Google doing this? Media reports and analysis of the potential deal has been all over the map. Much speculation has centered on the real value being in the large Motorola patent portfolio, to help defend Android against lawsuits. There has been other commentary which points to the possibility of […]
Social Media Marketing for B2B Tech Companies
By now, every company has grasped the importance of having a social media presence on the web. However, in discussions with potential clients and others, I am amazed at how many folks still have done little in social media marketing. Most have at least dipped their toe in the water, but their activity level fits […]
