My consulting practice mainly focuses on commercial software product businesses, whether traditionally licensed, mobile, open source or SaaS. Or some combination of all of these. Many software product businesses are originally organized with that specific purpose in mind. But a remarkable number of others started from within another business. Let’s take a look at software […]
US Government Sales & Marketing
What’s the difference between US Government sales versus selling to the Commercial market? It’s like night and day. Sales and Marketing to the government truly are the flip side of those functions in commercial activities. You really can’t believe how different government and commercial markets are, until you’ve actually come from one side–and tried to […]
