The main focus of my consulting practice is on commercial software product businesses, whether traditionally licensed, mobile, open source, SaaS–or some combination of all of these. While many software product businesses are originally organized with that purpose in mind, a remarkably large number of others started in another business. Let’s take a look at software […]
US Government Sales & Marketing
What’s the difference between US Government sales and selling to the Commercial market? It’s like night and day. Sales and Marketing to the government is truly the flip side of those functions in commercial activities. You really can’t believe how different these markets are–until you’ve actually come from one side–and tried to go over to […]
