How does a company compete in the long run? I’m not talking about the day-to-day stuff. What sets your company apart? What gives it a place in your software or hardware market segment that allows it to survive and hopefully, thrive? There are a lot of different terms used to describe the ability to compete. […]
SEO From an IT Company CEO Perspective
Digital Marketing has been the mainstream marketing method for a long time now. But Digital or Internet Marketing means different things to different people. Social media marketing, banner advertising, pay-per-click ads, email newsletters, direct email marketing, affiliate marketing, electronic press releases, etc., all fit in the digital marketing bucket. Any and all of these may […]
Contrasting Software & Hardware Businesses
As regular readers are aware, much of my consulting practice centers on working with software-based companies such as SaaS and infrastructure software. But I have substantial hardware market experience as well, so I also work with hardware companies. A debate around hardware vs software business models is something that you don’t often see a lot. […]
High Tech Product Promotion
In this forum, I’ve discussed many topics related to software and hardware companies over the last several years. One of my favorite topics is tech product promotion methods or the marketing mix. I work with a lot of early-stage software and hardware companies that are at the point where gaining (or regaining) market traction is […]
Should You License Your Technology?
When should you license your technology to other companies? This can be a complicated question since one of my core beliefs is “no one sells your product as well as you do.” So technology licensing is no simple topic. Depending upon your personal tendencies, there may be a bias toward holding everything you develop close […]
