How does a company compete in the long run? I’m not talking about the day to day stuff—but what sets your company apart and gives it a place in your software or hardware marketplace that allows it to survive and hopefully, thrive. There are a lot of different terms used to describe the ability to […]
SEO From an IT Company CEO Perspective
Internet Marketing has been a big deal for a long time now; it’s definitely mainstream marketing at this point. But Internet Marketing means different things to different people—Social media marketing, banner advertising, pay-per-click ads, email newsletters, email direct marketing, affiliate marketing, electronic press releases, etc. Any and all of these may be an important part […]
Hiring and Retaining High Tech Employees
Among the many interesting things to examine in the management of software and hardware companies, one of the most fascinating is the differing cultures that are created within these tech companies. Much of a company’s culture flows from the attitudes of the founders of the company. But the culture really is defined largely by the […]
Contrasting Software & Hardware Businesses
Much of my consulting practice centers on working with software-based companies. But I have substantial hardware market experience as well, so I also work with hardware companies. Hardware vs software business models is something that you don’t often see a lot of debate about. But sometimes there is a choice between these two distinct business […]
High Tech Product Promotion
In this forum I’ve discussed many topics related to software and hardware companies over the last several years. One of my favorite topics is the tech product promotion methods. I work with a lot of early stage software companies which are at a stage where gaining (or regaining) market traction is crucial to moving the […]
