There are many ways to skin a cat, so the old saying goes (a terrible expression that it is!). Product planning of software and hardware tech products seems to fit in the same category. There are some models that you tend to see over and over again. And there are a lot of different ways […]
High Tech PR
Among potential marketing mix ingredients of a software or hardware company, Tech PR, or Press Relations is high on my list. There’s a good reason for this. Often it is the most cost-effective tactic for lead generation, can build the company image, and help close more sales. Maybe best of all, it’s possible to do […]
US Government Sales & Marketing
What’s the difference between US Government sales versus selling to the Commercial market? It’s like night and day. Sales and Marketing to the government truly are the flip side of those functions in commercial activities. You really can’t believe how different government and commercial markets are, until you’ve actually come from one side–and tried to […]
Do High Tech Acquisitions Make Sense?
I was reading a while back about one of the many proposed tech acquisitions happening at any given time, a merger between two well known technology companies. Two very major technology companies, one making a comeback from bankruptcy and the other mired in a long slump, with several years of negative predictions about their business […]
Engineers Hiring Sales Reps
The hiring of salespeople is often one of the most frustrating aspects of staffing a software or hardware company. In fact, it’s often viewed as a… Necessary Evil Particularly in the startup phase of a software or hardware company, the CEO and many of the senior management has often come from a technical (or at […]
