The process for successfully following this article’s headline may seem pretty obvious; hire great people! At a very simplistic level, of course, that is the answer. but as you look deeper into this very important activity the situation appears much more complicated and nuanced. First of all, there is a limited number of “great people” […]
How Much Product Marketing Does a Tech Company Need?
This will seem like an odd question to those in the software and hardware technology business who actually value via product marketing! I happen to fit into that category myself, of course. If you’re of this viewpoint, it’s tempting to answer this question with the obvious “as much as possible”! But in some cases that’s […]
Technology Monetization Strategies, Loss Leaders and the Network Effect
Often software, hardware and Internet entrepreneurs pursue passion projects, or otherwise come across one of those “great ideas”; the ones that are depicted in cartoons with a light bulb turning on above someone’s head. Passion and great ideas are important components of a great new product and company, but unfortunately the list of key ingredients […]
You Should Scale Your Tech Company Sales Force When…..
Many people would finish the above sentence with something like “when you ship your first product”, “when you start your company” or “as soon as possible”. All have a similar meaning–everyone needs sales revenue and would like as many salespeople as possible to drive revenue growth. It seems logical that these are all appropriate responses–but […]
Balancing Strategy and Execution in Tech Companies
Most of us have heard some variation of the old axiom “Don’t worry about strategy, it’s all in the execution”. I often say myself that I prefer an average strategy and great execution to the opposite. But the reality is that in most cases in a tech business you need to do a pretty good […]
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