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By Phil Morettini Leave a Comment

Navigating IoT Technology Market Opportunities

The Internet-of-Things (IoT) as a market is at once both a simple and complex concept. In some respects this market has been around for a long time. But like many hyped market trends it has been renamed as time went on, with IoT being the most recent moniker and the one that has stuck. I […]

Filed Under: B2C, Business Models, Corporate Strategy, hardware, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: B2B, business model, consultant, consulting, consumer software, early stage, growth, hardware, high tech, internet, Internet of Things, IoT, management, market, market research, Phil Morettini, PJM Consulting, Product Development, software, startup, strategy, tech

By Phil Morettini 1 Comment

Building an Effective Tech Company Management Team

The process for successfully following this article’s headline may seem pretty obvious; hire great people! At a very simplistic level, of course, that is the answer. But as you look deeper into this very important activity the situation appears much more complicated and nuanced. First of all, there is a limited number of “great people” […]

Filed Under: Corporate Strategy, General Management, Operations, Startup/Early Stage Tagged With: CEO, consultant, consulting, Corporate Culture, cultural fit, early stage, growth, hardware, high tech, management team, Phil Morettini, PJM Consulting, software, startup, strategy, talent, tech, technology

By Phil Morettini Leave a Comment

How Much Product Marketing Does a Tech Company Need?

This will seem like an odd question to those in the software and hardware technology business who actually value via product marketing! I happen to fit into that category myself, of course. If you’re of this viewpoint, it’s tempting to answer this question with the obvious “as much as possible”! But in some cases that’s […]

Filed Under: Corporate Strategy, General Management, Marcom, market research, Product Marketing/Management, Startup/Early Stage Tagged With: CEO, channel, consultant, consulting, direct sales, distribution, early stage, growth, hardware, high tech, management, marketing, PJM Consulting, product management, product marketing, Promotion, software, startup, strategy, technology

By Phil Morettini Leave a Comment

Technology Monetization Strategies, Loss Leaders and the Network Effect

Often software, hardware and Internet entrepreneurs pursue passion projects, or otherwise come across one of those “great ideas”; the ones that are depicted in cartoons with a light bulb turning on above someone’s head. Passion and great ideas are important components of a great new product and company, but unfortunately the list of key ingredients […]

Filed Under: B2C, Business Models, Corporate Strategy, hardware, Pricing, SaaS, Startup/Early Stage Tagged With: consultant, consulting, consumer software, early stage, free, Freemium, hardware, high tech, loss leader, monetization, monetization strategies, monetization strategy, monetize, network effect, open source, Phil Morettini, PJM Consulting, product marketing, SaaS, software, startup, strategy, tech, technology

By Phil Morettini Leave a Comment

You Should Scale Your Tech Company Sales Force When…..

Many tech executives would finish the sentence in the title above with something like “when you ship your first product”, “when you start your company” or “as soon as possible”. All have a similar meaning–every tech company needs sales revenue and would like as large of a hardware or software sales force as possible to […]

Filed Under: Business Models, Corporate Strategy, General Management, sales Tagged With: CEO, consultant, consulting, direct sales, hardware, high tech, Phil Morettini, PJM Consulting, sales, sales force, sales process, software, tech, technology

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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