So what keeps you up at night? If you’re a tech startup CEO or founder, the list of possibilities is long. I often say starting a software or hardware company is barely a rational act. The deck is stacked against tech startups. And the odds of success are almost invariably quite long. But some aspects […]
Tech Startup Social Media Strategy and Tactics
Everyone knows that social media marketing is a CRITICAL promotion tactic these days. But what a huge corporation does on a social media platform to promote its brand is usually quite different from that of a hardware, SaaS, or software startup. Mostly, this has to do with the vast difference in monetary and personnel resources […]
6 Egregious Habits of IT Company CEOs
My first job in the IT industry was at HP way back when. The enlightened management style that I encountered at the time was a revelation. I had worked early in my career at large, “old-school” industrial companies. “Top-down” authoritarian management approaches (and other practices much worse) in that industry were still the norm. The […]
The Importance of Content Marketing for Tech Startups
Content Marketing has been a mainstream marketing activity for a long time now. In nearly all segments of the marketplace. It’s particularly important for tech-savvy buyers seeking education in a particular product category. Its growing importance corresponds to the general decline in outbound marketing response rates. Along with Internet-driven preferences toward more control over inbound […]
SaaS Startup: 5 Key Bootstrapping vs. Fundraising Considerations
One of the very first critical decisions for a SaaS startup is deciding whether to seek outside funding from Angels or VCs. Or to fund initially through bootstrapping. There are many factors to consider in this decision. Some factors are the specifics of the market you are entering. Some are your own personal considerations and […]
