There has been a slow but inescapable trend in marketing for years or even decades. During this time there has been a shift from “outbound marketing” towards “inbound marketing”. I use inbound marketing as a proxy for other terms as well such as “content marketing”, “permission marketing”, “new marketing” “modern marketing” and a few other […]
Is SEO a Legitimate Marketing Technique?
I have definite ideas on this question. But what got my attention recently was a reference to SEO in a prime time television show (one of the legal dramas) on one of the major US networks. It went something like this: Lawyer: “What are you concerned about?” Client: “I’m concerned that the jury will have […]
