Dell has been in the news recently, and like many big companies that have had a glitch in their performance, not in a good way. Slowing revenue growth, accounting scandals and customer service issues–you’ve heard it all before. By the way, where was the seminar that all big company managements attended, encouraging them to cut […]
Technology Sales & Marketing-Is a direct or indirect approach best?
A question that often arises with with early stage software and hardware companies is “How should we sell our product? Should our technology sales approach be to sell directly, or should we sell through distributors, dealers or OEM partners?” The answer, like most topics discussed in this forum, is rarely as simple or straightforward as […]
