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You are here: Home / Archives for Institutional capital

By Phil Morettini 2 Comments

Venture Capital for Software Companies: Does It Fit Your Startup?

Getting funded by a Venture Capital firm is one of the most discussed topics for startup CEOs in SaaS, mobile software and hardware companies. Venture Capital for software companies is the “Holy Grail” of the early stage set. To many, it implicitly means to people that you’ve “got something”. It’s considered an endorsement of future […]

Filed Under: Corporate Strategy, Financing Tagged With: CEO, Institutional capital, mobile software, SaaS startup, software company, VC, Venture Capital, venture capital for software

By Phil Morettini 1 Comment

The Future of Venture Capital Funding in High Tech

Like almost every aspect of the economy, venture capital financing of High Tech Hardware and Software startups were way down during the most recent recession. There was pressure on virtually every segment of the economy, and the worldwide financial system was  in by far the greatest disarray of our lifetime. The preferred exit strategy for […]

Filed Under: Business Models, Corporate Strategy, Financing, Startup/Early Stage Tagged With: annual management fee, business model, carry, consultant, consulting, early stage, General Partner, hardware, high tech, Institutional capital, investing, iPod, Limited Partner, Phil Morettini, PJM Consulting, software, startup, Startup Management, tech, technology, VC, Venture Capital

By Phil Morettini 2 Comments

Expense Controls for Early Stage Software and Tech Companies–Can You Overdo It?

I’m sure you’ve seen it too many times before–the free-spending startup software or hardware company which burns through their funds like a cocaine addict on vacation in Columbia. It’s ultimately a sad tale, with great potential often wasted, many jobs lost and multiple lives hurt. But it is hard to feel sorry for the management […]

Filed Under: Business Models, Corporate Strategy, Financing, General Management, Operations, Promotion, Software/Product Development, Startup/Early Stage Tagged With: budget, business model, capital, CEO, channel sales, consultant, consulting, early stage, expense control, expenses, growth, hardware, high tech, Institutional capital, institutional funding, management, market, marketing, Phil Morettini, PJM Consulting, product, Product Development, product marketing, Promotion, software, startup, strategy, tech, technology, VC, Venture Capital

By Phil Morettini 3 Comments

Strategic Fundraising Decisions

Almost every company goes through it, except for the fortunate few. Some people have gone through it multiple times. While never easy, raising money for a second or third company (assuming success the first time!) is a picnic, compared to the first time. Let’s look at what I refer to as strategic fundraising: The questions […]

Filed Under: Business Models, Corporate Strategy, Financing, General Management, Startup/Early Stage Tagged With: Angel investors, business model, consultant, consulting, early stage, friends and family funding, fundraising, Institutional capital, institutional funding, Lifestyle company, management, market, Phil Morettini, PJM Consulting, professional investor, self funding, software, startup, strategic partners, strategy, tech, technology, VC, Venture Capital, venture capital Home run

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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