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You are here: Home / Archives for institutional funding

By Phil Morettini Leave a Comment

Managing Your Tech Company Out of the Startup Phase

Your company is still young, but things are changing. The business just doesn’t “feel” like it used to, probably in a number of different ways. The change has been good! You’ve been growing, but still, some of the things happening can become unsettling.  You know that as a CEO – or other C-Level manager – […]

Filed Under: General Management, Startup/Early Stage Tagged With: big company, business process, friends and family funding, Funding milestones, Funding Rounds, growth, institutional funding, process-oriented, Startup Management, startup phases, startup stages

By Phil Morettini 13 Comments

The Cloud Computing and SaaS Trend

Cloud computing and the related SaaS, PaaS and IaaS have entered the mainstream of the software business. In my consulting practice I am very involved in software startup activity, and most new software companies that I see today is being built on cloud-based business model. The cloud is all the rage–so much so that it […]

Filed Under: Business Models, Corporate Strategy, enterprise software, General Management, Operations, SaaS, Software/Product Development Tagged With: ASP, business model, Cloud Computing, consultant, consulting, firewall, institutional funding, internet, IT, Licensing, mainframe, Phil Morettini, PJM Consulting, SaaS, software, startup, strategy, tech, technology, terminal, traditional software license, Utility Computing, VC, Venture Capital, Web 1.0

By Phil Morettini 2 Comments

Expense Controls for Early Stage Software and Tech Companies–Can You Overdo It?

I’m sure you’ve seen it too many times before–the free-spending startup software or hardware company which burns through their funds like a cocaine addict on vacation in Columbia. It’s ultimately a sad tale, with great potential often wasted, many jobs lost and multiple lives hurt. But it is hard to feel sorry for the management […]

Filed Under: Business Models, Corporate Strategy, Financing, General Management, Operations, Promotion, Software/Product Development, Startup/Early Stage Tagged With: budget, business model, capital, CEO, channel sales, consultant, consulting, early stage, expense control, expenses, growth, hardware, high tech, Institutional capital, institutional funding, management, market, marketing, Phil Morettini, PJM Consulting, product, Product Development, product marketing, Promotion, software, startup, strategy, tech, technology, VC, Venture Capital

By Phil Morettini 3 Comments

Strategic Fundraising Decisions

Almost every company goes through it, except for the fortunate few. Some people have gone through it multiple times. While never easy, raising money for a second or third company (assuming success the first time!) is a picnic, compared to the first time. Let’s look at what I refer to as strategic fundraising: The questions […]

Filed Under: Business Models, Corporate Strategy, Financing, General Management, Startup/Early Stage Tagged With: Angel investors, business model, consultant, consulting, early stage, friends and family funding, fundraising, Institutional capital, institutional funding, Lifestyle company, management, market, Phil Morettini, PJM Consulting, professional investor, self funding, software, startup, strategic partners, strategy, tech, technology, VC, Venture Capital, venture capital Home run

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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