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By Phil Morettini Leave a Comment

International Expansion: Partner or Invest?

This is an age-old question facing software and hardware companies. In this article we’ll examine the pros and cons, as well as the specific conditions that should drive your decision process. Two basic options confront a tech company considering a foray outside of their home market: Set up your own subsidiary, hiring your own employees […]

Filed Under: Business Development, Business Models, Corporate Strategy, Distribution Channels, hardware, Startup/Early Stage, VARs Tagged With: business model, channel, channel sales, consultant, consulting, direct sales, distribution, distributor, hardware, high tech, international, management, market, partner, Phil Morettini, PJM Consulting, SaaS, software, startup, strategic partner, strategic partners, strategy, VAR

By Phil Morettini 1 Comment

How Soon Should Your Software or Hardware Company Go International?

This is a question that frankly doesn’t come up often enough at early stage tech companies. There is usually an assumption that you first conquer your home market and then sometime WAY down the road when you are already flush and successful, it will be time to expand internationally. US-based tech companies are most guilty […]

Filed Under: Business Development, Business Models, Corporate Strategy, Distribution Channels, hardware, Retail, SaaS, sales, Startup/Early Stage, VARs Tagged With: Business Development, business model, channel, channel sales, direct sales, distribution, early stage, hardware, high tech, international, internet, market, marketing, Phil Morettini, PJM Consulting, product, Retail, sales, sales force, software, startup, strategy, VAR

By Phil Morettini 6 Comments

Trade Shows for Software & Technology Firms – Do They Still Make Sense?

Let’s talk about what for a lot of folks is a marketing method from a bygone era: The Trade show, or Trade Fair as they’re referred to in most places outside of the US. At one point in time, Trade Shows were a staple in most every tech company’s marketing budget–shows like Comdex, PC Expo, […]

Filed Under: Distribution Channels, Marcom, Product Marketing/Management, Promotion Tagged With: best practices, channel, channel development, channel program, consultant, contrarian, customer service, distributor, fair, fare, field, international, market introduction, marketing, mix, new market, new product, Phil Morettini, PJM Consulting, press, press tour, product introduction, product introductoin, Promotion, ROI, show, software, trade, trade fair, trade show, tradefair, tradeshow

By Phil Morettini 13 Comments

Outsourcing Software Development Offshore

This has become a very hot topic in the last decade. I’m referring to the practice of companies in the US, and other developed countries, outsourcing software development projects to companies in lower cost, developing countries. This is a strategy that has “taken off” and has become mainstream in the software industry. Much has been […]

Filed Under: Business Models, Corporate Strategy, Operations, SaaS, Software/Product Development Tagged With: business model, consultant, consulting, consumer software, early stage, high tech, international, management, outsource, outsourcing, Phil Morettini, product, Product Development, SaaS, software, software development, strategy, tech, technology

By Phil Morettini 1 Comment

International Distribution of Software Products

Have you ever heard (or thought) the following? “We’re an early-stage software company. We’ll attack our home market first, then consider selling software internationally later.” Wrong answer! (In a lot of cases, anyway). I have worked with a lot of SaaS, infrastructure, and mobile software companies in my career and I hear something similar to […]

Filed Under: Business Development, Corporate Strategy, Distribution Channels, SaaS, Startup/Early Stage Tagged With: channel, channel sales, consultant, consulting, distribution, distributor, early stage, growth, international, Phil Morettini, PJM Consulting, SaaS, software, startup

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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