More often than not, software companies start off selling and marketing in their home market. This isn’t always the case, but it is true in the vast majority of cases. This occurs when a home market focus is intended to build an initial reference customer list of 10-20 customers, or lasts until the company establishes […]
International Expansion: Should a Tech Company Partner or Invest?
This is an age-old question facing software and hardware companies. In this article, we’ll examine the pros and cons of each common choice for your international expansion, including the specific conditions that should drive your decision process. These two basic options confront a tech company considering a foray outside of their home market: Set up […]
