The Internet-of-Things (IoT) as a market is at once both a simple and complex concept. In some respects this market has been around for a long time. But like many hyped market trends it has been renamed as time went on, with IoT being the most recent moniker and the one that has stuck. I […]
Does Pay Per Click (PPC) Advertising Still Work?
Modern pay-per-click, or PPC advertising was pioneered in 1998 by Overture. Yahoo later bought this PPC pioneer. It hit its stride in 2000 when Google introduced the AdWords platform. I’ve managed PPC campaigns on platforms such as Google Ads for myself and my clients since 2003. So, while I haven’t been involved since the beginning, […]
Has the Virtual Tech Company Arrived Yet?
Suppose you go back to predictions made over the past 25 years. If those predictions were believed, we should all be independent contractors, heavily utilizing technology to work full-time from home. Many would work in temporary teams, within a virtual tech company or companies worldwide. Has it happened yet? More than one definition for the […]
Are There Any Software Segments The Cloud Won’t Swallow?
It’s become pretty clear in the last couple of years that we are heading irrevocably toward a cloud-dominated future in the software business. The evidence is irrefutable. To attempt to get a traditionally licensed PC or enterprise software business funded by an institutional investor would be a suicide mission these days. Whether it’s SaaS, PaaS, […]
The New Corporation and Chronic Unemployment
This article is written primarily for my US readers, although anyone participating in the US marketplace may also have an interest. As I write this article we just had a good economic report. US unemployment dropped from 7.3% to 7.0% Yet the unemployment rate has now been stuck stubbornly at 7% or above for a […]
