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By Phil Morettini Leave a Comment

Navigating IoT Technology Market Opportunities

The Internet-of-Things (IoT) as a market is at once both a simple and complex concept. In some respects this market has been around for a long time. But like many hyped market trends it has been renamed as time went on, with IoT being the most recent moniker and the one that has stuck. I […]

Filed Under: B2C, Business Models, Corporate Strategy, hardware, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: B2B, business model, consultant, consulting, consumer software, early stage, growth, hardware, high tech, internet, Internet of Things, IoT, management, market, market research, Phil Morettini, PJM Consulting, Product Development, software, startup, strategy, tech

By Phil Morettini 2 Comments

Does Pay Per Click (PPC) Advertising Still Work?

Modern PPC advertising was pioneered in 1998 by Overture who was later bought by Yahoo. It really hit it’s stride in 2000 when Google introduced the AdWords platform. I’ve been managing PPC campaigns for myself and my clients since 2003.  So while I haven’t been involved since the  very beginning, I consider myself an early […]

Filed Under: B2C, Business Models, Marcom, Online Marketing, Product Marketing/Management, Promotion, SaaS, Social media Tagged With: advertiser, advertising, adwords, channel sales, consultant, consulting, Google, internet, marketing, Microsoft, online, Overture, Phil Morettini, PJM Consulting, PPC, ROI, software, Yahoo

By Phil Morettini 3 Comments

Has the Virtual Tech Company Arrived Yet?

If you go back to predictions made over the past 20 years or so, we should all be independent contractors, heavily utilizing technology to work full-time from home in temporary teams, within a virtual tech company or companies throughout the world. Has it happened yet? More than one definition for the virtual tech company First […]

Filed Under: Business Models, Corporate Strategy, General Management, Interim Executive Management, Operations, Startup/Early Stage Tagged With: B2B, business model, consultant, consulting, contractor, full time employee, high tech, Interim, internet, knowledge worker, marketing, On Premise, online, Phil Morettini, PJM Consulting, remote worker, software, startup, strategy, tech, technology, temp, temporary, virtual, virtual company, virtual corporation, work remotely

By Phil Morettini 5 Comments

Are There Any Software Segments The Cloud Won’t Swallow?

It’s become pretty clear in the last couple of years that we are heading irrevocably toward a cloud-dominated future in the software business. The evidence is irrefutable. To attempt to get a traditionally licensed PC or enterprise software business funded by an institutional investor would be a suicide mission these days. Whether it’s SaaS, PaaS, […]

Filed Under: B2C, Business Models, Corporate Strategy, enterprise software, General Management, Operations, SaaS, Software/Product Development Tagged With: application service provider, ASP, business model, cloud, Cloud Computing, cloud-based, consultant, consulting, consumer software, hardware, high tech, IaaS, internet, management, market, mobile software, on premises software, online, open source, PaaS, Phil Morettini, PJM Consulting, SaaS, security, service levels, software, strategy, tech, technology, traditional software license, traditionally licensed, VC, Venture Capital, web-based software

By Phil Morettini 10 Comments

The New Corporation and Chronic Unemployment

This article is written primarily for my US readers, although anyone participating in the US marketplace may also have an interest. As I write this article we just had a good economic report.  US unemployment dropped from 7.3% to 7.0% Yet the unemployment rate has now been stuck stubbornly at 7% or above for a […]

Filed Under: Uncategorized Tagged With: capitalism, economy, Entrepreneurship, forecast, great recession, growth, high tech, innovation, internet, market, Phil Morettini, PJM Consulting, Political reconciliation, savings rate, small business, tech, technology, unemployment, US, work ethic

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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