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By Phil Morettini 1 Comment

How Soon Should Your Software or Hardware Company Go International?

This is a question that frankly doesn’t come up often enough at early stage tech companies. There is usually an assumption that you first conquer your home market and then sometime WAY down the road when you are already flush and successful, it will be time to expand internationally. US-based tech companies are most guilty […]

Filed Under: Business Development, Business Models, Corporate Strategy, Distribution Channels, hardware, Retail, SaaS, sales, Startup/Early Stage, VARs Tagged With: Business Development, business model, channel, channel sales, direct sales, distribution, early stage, hardware, high tech, international, internet, market, marketing, Phil Morettini, PJM Consulting, product, Retail, sales, sales force, software, startup, strategy, VAR

By Phil Morettini 3 Comments

Starting a Software Company in a Difficult Fundraising Environment

Some would say that it’s ALWAYS a difficult time to raise funds for a startup software company. In general, I’d agree. With the exception of a few brief moments, such as pre-Internet Bubble in the late 90’s where money was being thrown around like air, fundraising is hard. There are a few lucky folks that […]

Filed Under: Business Models, Corporate Strategy, enterprise software, Financing, General Management, SaaS, Software/Product Development, Startup/Early Stage Tagged With: Angel investors, business model, consultant, consulting, distributor, early stage, growth, internet, investors, management, online, Phil Morettini, PJM Consulting, Product Development, SaaS, software, startup, strategy, VC, Venture Capital

By Phil Morettini 13 Comments

The Cloud Computing and SaaS Trend

Cloud computing and the related SaaS, PaaS and IaaS have entered the mainstream of the software business. In my consulting practice I am very involved in software startup activity, and most new software companies that I see today is being built on cloud-based business model. The cloud is all the rage–so much so that it […]

Filed Under: Business Models, Corporate Strategy, enterprise software, General Management, Operations, SaaS, Software/Product Development Tagged With: ASP, business model, Cloud Computing, consultant, consulting, firewall, institutional funding, internet, IT, Licensing, mainframe, Phil Morettini, PJM Consulting, SaaS, software, startup, strategy, tech, technology, terminal, traditional software license, Utility Computing, VC, Venture Capital, Web 1.0

By Phil Morettini Leave a Comment

Google Chrome–a Strategic Platform or just another Browser?

Google’s new Chrome Browser came out a few weeks ago to quite a bit of attention. It’s big news 1) because it’s from Google and 2) it brings back memories of the “browser wars”, and seems like it could potentially signal the next big battleground in the intense rivalry between Google and Microsoft. I’ve downloaded […]

Filed Under: Corporate Strategy, Product Marketing/Management, SaaS, Software/Product Development Tagged With: adwords, application development, application platform, brower, Chrome, consumer software, firefox, Google, internet, market, Microsoft, online, platform, safari, strategy, website

By Phil Morettini 1 Comment

Retail Distribution of Software Products

Selling software at retail at one point in time was the “Holy Grail” for consumer, home office and small office software suppliers. That’s where the volume was. Everything that a company did starting up was intended to build enough volume to get into a distributor, so they could then pursue shelf space at the major […]

Filed Under: B2C, Corporate Strategy, Distribution Channels, Pricing, Promotion, Retail Tagged With: consumer, consumer software, distribution, distributor, home office, internet, ISV, Retail, retail software, retailer, small office, software, SOHO

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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