Some would say that it’s never an easy time to raise funds for a startup software company. In general, I’d agree. Except for a few brief moments, such as the pre-Internet Bubble in the late 90’s where money was being thrown around like air, fundraising is HARD. There are a few lucky folks that don’t […]
The Cloud Computing and SaaS Trend
Cloud computing and the related SaaS, PaaS and IaaS have entered the mainstream of the software business. In my consulting practice I am very involved in software startup activity, and most new software companies that I see today is being built on cloud-based business model. The cloud is all the rage–so much so that it […]
Google Chrome–a Strategic Platform or just another Browser?
Google’s new Chrome Browser came out a few weeks ago to quite a bit of attention. It’s big news 1) because it’s from Google and 2) it brings back memories of the “browser wars”, and seems like it could potentially signal the next big battleground in the intense rivalry between Google and Microsoft. I’ve downloaded […]
Retail Distribution of Software Products
Selling software at retail at one point in time was the “Holy Grail” for consumer, home office and small office software suppliers. That’s where the volume was. Everything that a company did starting up was intended to build enough volume to get into a distributor, so they could then pursue shelf space at the major […]
Which Online Advertising Platforms Should You Include in Your Marketing Mix?
I often write about online marketing, as many of my regular readers know. A frequent topic of mine is Pay-Per-Click (PPC) advertising, also known as Cost-Per-Click (CPC). Occasionally, people will refer to this marketing vehicle as Search Engine Advertising. What you’re hearing this called more and more is “Google Adwords”. HAS GOOGLE ADWORDS “BECOME” ONLINE […]
