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By Phil Morettini 1 Comment

Which Online Advertising Platforms Should You Include in Your Marketing Mix?

I often write about online marketing, as many of my regular readers know. A frequent topic of mine is Pay-Per-Click (PPC) advertising, also known as Cost-Per-Click (CPC). Occasionally, people will refer to this marketing vehicle as Search Engine Advertising. What you’re hearing this called more and more is “Google Adwords”. HAS GOOGLE ADWORDS “BECOME” ONLINE […]

Filed Under: B2C, enterprise software, Marcom, Online Marketing, Product Marketing/Management, Promotion, sales Tagged With: acquisition, adcenter, advertising, adwords, CPC, Google, internet, Microsoft, online, Overture, PPC, search engine, Yahoo, Yahoo Search Marketing

By Phil Morettini Leave a Comment

More SEO Tools

From time to time, I let you know about some of the more useful (out of the abundant crop available on the Internet!) online tools for Search Engine Optimization (SEO) that I have come across. So here’s the latest batch of valuable, and free, widgets that I’ve found: The first is a site that checks […]

Filed Under: B2C, Marcom, Online Marketing, Promotion, Social media Tagged With: anchor text, backlinks, consulting, deep links, internet, Keywords, marketing, PJM Consulting, seo, website

By Phil Morettini 2 Comments

The Mechanics of Email Marketing

There are many different possibilities for software and hardware companies when it comes to formulating a marketing mix. I’ve written previously about some of my favorites. One method that can be a big winner–if done well–can also be a big loser if done poorly. I’m referring to email marketing. If you want to be successful […]

Filed Under: Marcom, Online Marketing, Pricing, Promotion Tagged With: B2B, best practices, CAN SPAM, CAN SPAM Act, consultant, consulting, consumer software, direct, email, email marketing, high tech, internet, list, marketing, Phil Morettini, PJM Consulting, primer, software, spam, tech, technology

By Phil Morettini 9 Comments

Contrasting Software & Hardware Businesses

Much of my consulting practice centers on working with software-based companies. But I have substantial hardware market experience as well, so I also work with hardware companies. Hardware vs software business models is something that you don’t often see a lot of debate about. But sometimes there is a choice between these two distinct business […]

Filed Under: B2C, Business Models, Corporate Strategy, Distribution Channels, enterprise software, Financing, General Management, hardware, Operations, Pricing, Product Marketing/Management, Startup/Early Stage Tagged With: B2B, business model, CEO, channel, consultant, consulting, cost advantage, direct sales, distribution, distributor, early stage, hardware, high tech, internet, management, Microsoft, online, Phil Morettini, PJM Consulting, product, Product Development, SaaS, semiconductor, software, startup, strategy, tech, technology

By Phil Morettini 7 Comments

Technology Sales & Marketing-Is a direct or indirect approach best?

A question that often arises with with early stage software and hardware companies is “How should we sell our product? Should our technology sales approach be to sell directly, or should we sell through distributors, dealers or OEM partners?” The answer, like most topics discussed in this forum, is rarely as simple or straightforward as […]

Filed Under: Business Models, Distribution Channels, Online Marketing, Pricing, Product Marketing/Management, Promotion, Retail, SaaS, sales, Startup/Early Stage, VARs Tagged With: B2B, business model, channel, channel sales, conflict, consultant, consulting, consumer software, direct sales, distribution, distributor, early stage, high tech, indirect, internet, management, market, marketing, online, Phil Morettini, PJM Consulting, product marketing, Promotion, sales, sales force, software, tech, technology, VAR

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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