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You are here: Home / Archives for IP

By Phil Morettini Leave a Comment

Transparency vs. Protecting Tech IP

The issue of proprietary tech IP and whether to hold it tight at all times isn’t a common strategic topic that I’ve run across often in the high tech world. It does get discussed on a piecemeal basis, as the need to disclose something sensitive to a customer or partner pops up. In general, I’ve […]

Filed Under: Business Models, Corporate Strategy, Software/Product Development Tagged With: business model, consultant, consulting, hardware, high tech, intellectual property, IP, IP disclosure, IP protection, management, Phil Morettini, PJM Consulting, product, Product Development, proprietary information, software, tech, technology

By Phil Morettini 13 Comments

Will SaaS Lead to the Death of Software Product Management?

There is a lot of talk in the software business these days about changing business models, particularly the trend toward SaaS (Software as a Service). Will SaaS business models completely dominate the software business? Many consultants, pundits and other industry figures are proclaiming that SaaS will very soon take over the world; saying if you’re […]

Filed Under: Business Models, Corporate Strategy, Product Marketing/Management, SaaS, Social media, Software/Product Development Tagged With: business model, community, consultant, consumer software, IP, ISV, management, market intelligence, marketing, MRD, Product Development, product management, product manager, SaaS, Social media, software, Software as a Service, Web 2.0

By Phil Morettini 5 Comments

Tech Industry Strategic Advantage

How does a company compete in the long run? I’m not talking about the day to day stuff—but what sets your company apart and gives it a place in your software or hardware marketplace that allows it to survive and hopefully, thrive. There are a lot of different terms used to describe the ability to […]

Filed Under: Business Models, Corporate Strategy, General Management, Software/Product Development, Startup/Early Stage Tagged With: Advantage, business model, CEO, Competitive advantage, consulting, differential advantage, differentiation, early stage, hardware, high tech, intellectual property, IP, management, market, Phil Morettini, PJM Consulting, software, startup, strategic advantage, strategy, tech, technology, unique selling proposition, unique value propostion, usp, uvp

By Phil Morettini Leave a Comment

Should You License Your Technology?

So when should you license your technology to other companies? This can be a complicated question, since one of my core beliefs is  “no one sells your product like you do.” So technology licensing is no simple topic. Depending upon your tendencies, there may be a bias toward holding everything you develop close to the […]

Filed Under: B2C, Business Development, Business Models, Corporate Strategy, Distribution Channels, Mergers & Acquisitions, Pricing, Startup/Early Stage Tagged With: B2B, business model, channel conflict, consultant, consulting, consumer software, fences, hardware, high tech, IP, license, management, marketing, Phil Morettini, PJM Consulting, pricing fence, software, software licensing, strategy, tech, technology, technology licensing

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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