Every company that needs customers also needs a successful lead generation and qualification program. I work with software and hardware companies, but this is a universal truth for all customer-oriented companies. However, people’s approaches to it can vary widely, depending on their circumstances. Most of all, based on their own background and comfort level. […]
White Papers in the High Tech and Software Marketing Mix
There are many marketing methods in Software and IT marketing that can be appropriate in some–but not all situations. I’d put White Papers in that category. The term “white paper” is a broadly used term, and can mean different things to different people. There are non-technical and technical white papers. I define a white paper […]
