So you’ve put up a website, sent out a few press releases, done some social media marketing, maybe some PPC, SEO, etc. If your software or hardware company is more mature, you’ve done a LOT of all of these and probably a lot more in the way demand generation. Now that you’ve generated all of […]
Lead Generation and Qualification
EVERY company that needs customers also needs a successful lead generation and qualification program. I work with software and hardware companies but this is a universal truth for all customer-oriented companies. But how people go about it can vary wildly, depending upon their circumstances–and most of all–their own background and comfort level. Lead Gen […]
