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By Phil Morettini 7 Comments

Pros and Cons of the Freemium Software Business Model

One of the hottest trends in the software business over last several years has been the rise of the “Freemium” business model. For those unfamiliar with the term, a Freemium model is characterized by an entry level version of your software which is totally free to users–forever. This business model has actually been around in […]

Filed Under: B2C, Business Models, Corporate Strategy, Online Marketing, Product Marketing/Management, Promotion Tagged With: B2B, business model, consultant, consulting, consumer software, crippleware, Freemium, high tech, Lite version, management, market, marketing, online, open source, Phil Morettini, PJM Consulting, product marketing, Promotion, SaaS, software, strategy, viral marketing

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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