Estimating the size of a market segment is one of the fundamental activities of software company strategic planning and product marketing. Depending upon the company stage, this task can fall to a company founder in a startup, a product manager in a slightly more mature company, or a strategic planner in a large software company. […]
Navigating IoT Technology Market Opportunities
The Internet-of-Things (IoT) as a market is at once both a simple and complex concept. In some respects this market has been around for a long time. But like many hyped market trends it has been renamed as time went on, with IoT being the most recent moniker and the one that has stuck. I […]
Market Research for Software Products
One of the very most important activities in any software business is market research. This is true whether you have a clean-sheet startup company or a multi-billion dollar industry giant, as well as if you produce traditional licensed product, SaaS, Open Source, mobile software, etc. Building products which meet marketplace needs and that the target audience will really […]
High Tech Market Research for New Products
One of the biggest problems in High Tech businesses is that a “technology-focused” approach often tends to dominate strategic decisions, especially among startups. This shouldn’t be a surprise. Much of this occurs because many founders of software and hardware companies tend to come from an engineering, programming or other technical background. While this enables a […]
Structuring High Tech Product Management
Tech Product Management–what does this term mean in the typical software or hardware company? What is the function, and where does it belong? I have a broad view on this as I’ve held permanent positions in quite a number of high-tech concerns, as well as worked in this area with a great many software and […]
