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By Phil Morettini 1 Comment

How To Calculate Software Or SaaS Target Market Size

Estimating the size of a market segment is one of the fundamental activities of software company strategic planning and product marketing. Depending upon the company stage, this task can fall to a company founder in a startup, a product manager in a slightly more mature company, or a strategic planner in a large software company. […]

Filed Under: Corporate Strategy, Startup/Early Stage Tagged With: bottom up, market research, market segment, market size, market size estimation, market sizing, primary market research, SaaS, SaaS startup, secondary market research, software, software product marketing, software startup, TAM market size, top down

By Phil Morettini Leave a Comment

Navigating IoT Technology Market Opportunities

The Internet-of-Things (IoT) as a market is at once both a simple and complex concept. In some respects this market has been around for a long time. But like many hyped market trends it has been renamed as time went on, with IoT being the most recent moniker and the one that has stuck. I […]

Filed Under: B2C, Business Models, Corporate Strategy, hardware, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: B2B, business model, consultant, consulting, consumer software, early stage, growth, hardware, high tech, internet, Internet of Things, IoT, management, market, market research, Phil Morettini, PJM Consulting, Product Development, software, startup, strategy, tech

By Phil Morettini 2 Comments

Market Research for Software Products

One of the very most important activities in any software business is market research. This is true whether you have a clean-sheet startup company or a multi-billion dollar industry giant, as well as if you produce traditional licensed product, SaaS, Open Source, mobile software, etc. Building products which meet marketplace needs and that the target audience will really […]

Filed Under: Business Models, Corporate Strategy, enterprise software, General Management, market research, Product Marketing/Management, SaaS, Software/Product Development, Startup/Early Stage Tagged With: business model, CEO, consultant, consulting, developer, early stage, management, market, market research, marketing, online, Phil Morettini, PJM Consulting, product, Product Development, product manager, product marketing, production code, SaaS, software, startup, strategy, target market

By Phil Morettini 2 Comments

High Tech Market Research for New Products

One of the biggest problems in High Tech businesses is that a “technology-focused” approach often tends to dominate strategic decisions, especially among startups. This shouldn’t be a surprise. Much of this occurs because many founders of software and hardware companies tend to come from an engineering, programming or other technical background. While this enables a […]

Filed Under: B2C, market research, Pricing, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: focus group, hardware, high tech, market research, new, product, Product Development, product management, product manager, product marketing, product planning, project manager, software, startup, tech, Technical founder

By Phil Morettini 4 Comments

Structuring High Tech Product Management

Tech Product Management–what does this term mean in the typical software or hardware company? What is the function, and where does it belong? I have a broad view on this as I’ve held permanent positions in quite a number of high-tech concerns, as well as worked in this area with a great many software and […]

Filed Under: Product Marketing/Management, Software/Product Development Tagged With: consultant, consumer software, distribution, hardware, high tech, management, market research, marketing, Phil Morettini, PJM Consulting, Pricing, product, Product Development, product management, product marketing, Promotion, software, technology

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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